25 February 2011

Veja x FrenchTrotters


VEJA - CAOUTCHOUC SAUVAGE D'AMAZONIE from Veja on Vimeo.

Both this post and my "Simple is Beautiful" (view here) affirm my appreciation for clean, stripped-down white sneakers. The above picture represents part of a collaboration between Veja and FrenchTrotters, paying special attention to detail and quality of material; they are available in early March.

Veja is actually well known for its use of ecologically friendly materials. I found the video above pretty cool about Amazonian rubber. Check out their website (here) for videos about their other ecologically conscious practices.

(Veja x FrenchTrotters)

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